Brand & Creative Leadership

I lead brand reinvention, guiding organizations through meaningful shifts in how they show up, speak, and earn relevance.

My work spans editorial leadership, global CPG brand architecture, venture-backed commerce, and enterprise transformation. Across each environment, I follow the same pattern: diagnose what’s misaligned, clarify the tension, define the narrative, set the creative standard, and build the operating model that sustains it.

In an era of infinite content, advantage belongs to brands whose strategy, creative expression, and systems move in the same direction.

For more information, contact:
susan.locht@gmail.com